Our core values

The Archetype Alchemist brand rests on four pillars.

Creativity, compassion, collaboration, and confidence.

For the past three decades of my teaching, legal, and coaching careers I’ve been lucky enough to have worked with many smart and talented women often in a team setting.

Originally, I was somewhat of a lone wolf type, who was a bit wary of working in teams. I enjoyed a tag team situation but in a team of three or more, I was looking for the nearest exit!

Eventually, I gained a lot of experience working as a team leader as well as a happy team member in a well-functioning team. Most of my career has been made up of positive experiences of leading and being led in happy, healthy, and diverse teams. At a certain point in my career, however, I had a few experiences of teams that didn’t work so well. One very obvious thing that all of these teams had in common is that they were all-female teams. As a life-long learner, I wanted to find out what went wrong in these teams.

I checked my own experiences with other female leaders and colleagues. As I spoke to other women, slowly a pattern began to emerge. Smart and talented women reported being able to work well with each other one on one, even when they weren’t a natural fit, their professionalism took precedence. However, something often went pear-shaped when the very same women were placed into larger teams. This was especially so in organizations with a culture of fear, intimidation and where people were afraid to make mistakes.

The ‘mean girls’ syndrome didn’t appeal to me as a root cause. These problems were present by smart, professional women who were confident in their abilities as individuals. Delving deeper, I found four values that were present when relationships, communication, and team performance worked and were absent when they didn’t.

Every example of great relationships, connection, and team effectiveness contained the same four values that were missing in situations where the connection was strained. My research revealed that our relationships with other women suffer when we forget:

1. how to understand each other- compassion,

2. how to authentically work togethercollaboration

3. how to be secure in our own unique talents and abilitiesconfidence.


4. that we have an innate need for self-expressioncreativity

The idea for the Archetype Alchemist Energy Series slowly took shape as I worked outward from these core values. Common themes began to emerge around our ability to be kind to ourselves and others, our self-image and our perception of our own value in relation to other women, our willingness to be supportive of other women, and how all of this was linked to our creative need for self-expression. I believe that when these values are embodied in a team, that the culture of a company can also be positively affected.

In the Archetype Alchemist Energy Series, these values are taken from real-life experiences, based on real women, and are embodied through a series of tested and proven practices. I invite you to join me in creating a world in which smart, talented, and creative women enjoy mutually satisfying, supportive, and secure personal and professional relationships in a supportive culture that they create themselves.