Our core values

The Archetype Alchemist brand rests on four pillars.

Creativity, compassion, collaboration, and confidence.

For the past three decades of my teaching, legal, and coaching careers I’ve been lucky enough to have worked with many smart and talented women often in a team setting.

Being somewhat of a lone wolf- I got this type, I’ve always been a bit wary of working in teams, a tag team situation was ok but three or more and I was looking for the nearest exit.

I’ve lead teams and been lead. Sometimes I liked it and others times I didn’t. Eventually, because I was forced to work in all-female teams so often, I became curious about the specifics of team dynamics. Specifically why connections between smart and talented women missed the mark, what went wrong, and how to get it right.

I checked my own experiences with other female leaders and colleagues and I spoke to other women about their experiences, slowly a pattern began to emerge. Smart women reported being able to work well with each other one on one, so that tag team situation. However, something often went pear-shaped when the very same women were placed into larger teams.

It would be simplistic and insulting to ascribe this to the ‘mean girls’ syndrome so I looked deeper and broke it down to a set of values that were present when relationships, communication, and team performance worked and were absent when they didn’t.

Every example of great relationships, connection, and team effectiveness contained the same four values that were missing in situations where the connection was strained. Our relationships with other women suffer when we forget:

1. how to understand each other- compassion,

2. how to authentically work togethercollaboration

3. how to be secure in our own unique talents and abilitiesconfidence.


4. that we have an innate need for self-expressioncreativity

The idea for the Archetype Alchemist Energy Series slowly took shape as I worked outward from these core values. Common themes began to emerge around our ability to be kind to ourselves and others, our self- image and our perception of our own value in relation to other women, our willingness to be supportive of other women, and how all of this was linked to our creative need for self-expression.

In the Archetype Alchemist Energy Series, these values are taken from real-life experiences, based on real women and are embodied through a series of tested and proven practices. I invite you to join me in creating a world in which creative women enjoy mutually satisfying, supportive, and secure personal and professional relationships.