Our core values

The Archetype Alchemist brand rests on three pillars.

Compassion, collaboration and confidence.

When I looked around the feminine leadership landscape in my professional and personal life, I was struck by how often relationships at work between smart and talented women missed the mark and I became curious about what went wrong.

In reviewing my own experiences with great and not so great female leaders and colleagues, a pattern began to emerge. Every example of great leadership contained the same three values that were missing in situations where poor leadership was displayed. My own experiences were a start but I needed more proof, so I spoke to a number of women about their experiences, not only in the workplace but in any relationship with other women where there was a strained power dynamic, including family relationships and friendships. What emerged were three core issues that lead to relationship breakdown. Our relationships with other women suffer when we forget:

1. how to understand each other- compassion,

2. how to authentically work together – collaboration

3. how to be secure in our own unique talents and abilities- confidence.

The idea for the Archetype Alchemist Energy Series slowly took shape as I worked outward from these core values. The common themes that began to emerge around our ability to be kind to ourselves and others, our self- image and our perception of our own value in relation to other women and our willingness to be of service to others were distilled down to the core values of compassion, collaboration, and confidence.

In the Archetype Alchemist Energy Series, these values are taken from real-life experiences, based on real women and are embodied through a series of tested and proven practices. I invite you to join me in creating a world in which women enjoy mutually satisfying, supportive and secure personal and professional relationships.