Our core values

The Archetype Alchemist brand rests on four pillars.

Creativity, compassion, collaboration, and confidence.

When I looked around the feminine leadership landscape in my professional and personal life, I was struck by how often relationships at work between smart and talented women missed the mark and I became curious about what went wrong.

In reviewing my own experiences with other female leaders and colleagues, a pattern began to emerge. Every example of great relationships and connection contained the same four values that were missing in situations where the connection was strained. My own data was a start but I needed more proof, so I spoke to a number of women about their experiences, not only in the workplace but in any relationship with other women where there was a strained power dynamic, including family relationships and friendships. What emerged were four core issues that lead to relationship breakdown. Our relationships with other women suffer when we forget:

1. how to understand each other- compassion,

2. how to authentically work together – collaboration

3. how to be secure in our own unique talents and abilities- confidence.


4. that we have an innate need for self-expression- creativity

The idea for the Archetype Alchemist Energy Series slowly took shape as I worked outward from these core values. Common themes began to emerge around our ability to be kind to ourselves and others, our self- image and our perception of our own value in relation to other women, our willingness to be supportive of other women and how all of this was linked to our creative need for self-expression.

In the Archetype Alchemist Energy Series, these values are taken from real-life experiences, based on real women and are embodied through a series of tested and proven practices. I invite you to join me in creating a world in which creative women enjoy mutually satisfying, supportive and secure personal and professional relationships.